Future Skills Academy | Training Institute for Graphic Design, Web Design, Tally Courses in Chennai

Course Overview

The internet & social media has opened new avenues for marketing giving rise to sunrise opportunity, Digital Marketing. This promising field, requires experts with diverse skill sets, from Strategy to Design, Ideas to Analytics, Search Engine to Social Media. Future Skills Academy’s Digital Marketing Expert Course is the most comprehensive course covering every aspect of Digital Marketing with hands on training & exposure. Enrol now & become a sought after Digital Marketing Expert.

Course Module

Module 1: Digital Marketing Fundamentals

Introduction to online Digital Marketing
Importance of Digital Marketing
How does Internet Marketing work?
Traditional Vs. Digital Marketing
The significance of Online Marketing in real world
Increasing visibility
Visitors’ engagement
Bringing targeted traffic
Lead Generation
Converting Leads
Performance evaluation

Module 2: Trend and Keyword Research

Market research
Keyword research and analysis
SWOT analysis of a website
Types of keywords
Tools used for keyword research
Localized keyword research
Competitor website analysis
Choosing right keywords to the project

Module 3: Website Planning and Creation

Web Platform
Landing Pages
Keyword Mapping

Module 4: Local Business and Listing

Google places optimization
NAP (Name Address Place)
Citations
Using H card
Local SEO

Module 5: Search Engine Optimization

Introduction to Search Engine Optimization

How does Search Engine work?
SEO fundamentals & concepts
Search Engine Results Page (SERP)
Google Processing

Onpage Optimization

Domain selection
Hosting selection
Meta data optimization
URL optimization
Internal linking
301 Redirection
404 error pages
Canonical implementation
H1, H2, H3 tags optimization
Image optimization
Optimize SEO content
Check for copyscape content
Landing Page optimization
No-Follow and Do-Follow
Indexing and Caching
Creating XML Sitemap
Creating Robot.txt
HTML validation using W3C
Google webmaster tool & website
Seo tools and online software

Off Page Optimization

Link building tips & techniques
Difference between White Hat and Black Hat SEO
Alexa Rank, domain, authority, backlinks
Do’s & don’ts in link building
Link acquisition techniques
Directory submission
Social bookmarking submission
Search engine submission
Web 2.0 submission
Article submission
Press release submission
Forum submission
PPT submission
PDF submission
Classified submission
Business listing
Blog commenting

SEO Updates and Analysis

Google Panda, Penguin, Hummingbird algorithms
How to recover your website from Google penalties
Webmaster and analytics tools
Competitor website analysis and backlinks building
SEO tools for website analysis & optimization
Backlinks tracking, monitoring & reporting

Module 6: Pay Per Click Marketing

Google Adwords (SEM)

Introduction to online advertising and adwords
Adwords account and campaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
PPC Basic
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Stragies
Search Network
Display network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring and Conversion Tracking
Reports

Bing Ads (PPC)

Introduction to Campaigns and Ad Groups
Importing Campaigns, Ad Groups and Keywords
Bidding and Traffic Estimation
Import From Google Adwords
Ads creation
Choosing right Keywords
Bing Ads Reports
Conversion Tracking with Campaign Analytics
Bing Ads Editor Account Management Tips
Bing Ads Editor Campaign Optimization

Module 7: Social Media Optimization

Social Media Optimization (SMO)

Introduction to Social media networks
Types of social media websites
Social Media Optimization concepts
Facebook Page, Google+, LinkedIn, YouTube, Pinterest
Instagram Optimization
Hashtags and Mentions
Image optimization and networking
Mico Blogs for Businesses
Facebook Optimization
Fan page Vs Profile Vs Group
Creating Facebook Page for Business
Increasing fans and doing marketing
Connecting Apps with Fan pages
Facebook Analytics
Using 3rd Party applications on FB
Data based management and lead generation
FB Advertising and its types in detail
Art of user engagement and Edgerank concepts
Creating advertising campaigns,
payment modes
CPC Vs. CPM Vs. CPA
Conversion tracking
Power editor tool for advertising

Twitter Optimization

Introduction to Twitter
Creating strong profiles on Twitter
Followers, ReTweets, Clicks,
Conversions, Hashtags
Product brand promotion and activities
How to measure the influence?
App installs and engagement
Advertising on Twitter
Case studies
Tools used to twitter marketing
Conversion tracking and reporting

LinkedIn Optimization

What is LinkedIn?
Individual profile Vs. Company profile
Database management and lead generation
Branding on LinkedIn
Marketing on LinkedIn groups
LinkedIn advertising
Increasing ROI through LinkedIn ads
Conversion tracking and reporting

Youtube Optimization

Channel creation
In display ads
In stream ads
Video app install promotion
Video shopping promotion

Module 8: Website Planning and Creation

Introduction to social media marketing
Understanding the past and present
How Social Media influences marketing strategies?
What is viral marketing and its, significance in the present world?

LinkedIn Ads

Creating company page
Customization of page
Types of Campaigns
Posting in LinkedIn Page
Audience Targeting
Bidding Strategies
Advertising in LinkedIn

Facebook Advertising

What is Facebook Advertising
Types of Promotions
Audience Targeting
Advanced Audience Targeting
Bidding Strategies
Ad Formats
Ad Dimensions and Rules
Remarketing Strategy
Conversion Tracking

Twitter Ads

Twitter Analytics
Twitter Advertising
Types of Campaigns
Audience Targeting
Bidding Strategies & Reporting

Module 9: Web Analytics

Getting started with Google Analytics
Navigating Google Analytics
Traffic Sources
Content
Visitors
Goals & eCommerce
Actionable Insights and the Big Picture
Live Data
Demographics

Module 10: Content Marketing

Introduction to Blogs
Setting up your own blog
The importance of SEOs
Content curation & the art of content planning
Creating a compelling personality for your content
How to monetize your blog

Module 11: Mobile Marketing

Importance of mobile marketing in the current scenario
Fundaments of mobile marketing
Forms of mobile marketing
Geo-targeting campaigns for mobile users
Measuring and managing campaign
App & Web - Mobile advertising
Content marketing
Mobile targeting and segmentation
SMS marketing
Case Studies on App advertising

Module 12: Video Marketing

Importance of video marketing
Understanding video campaigns
YouTube marketing (Video Ads)
Types of YouTube Ads
In-display and In-stream ads
Using YouTube for business
Developing YouTube marketing strategies
Video Ad groups
Targeting options
Understanding bid strategies
Bringing visitors to your website through YouTube videos

Course Duration : 3 Months | 12 Weeks
Introductory Price : INR 40,000 24,000 + GST
Coupon Code INTR40

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