Course Overview

The internet & social media has opened new avenues for marketing giving rise to sunrise opportunity, Digital Marketing. This promising field, requires experts with diverse skill sets, from Strategy to Design, Ideas to Analytics, Search Engine to Social Media. Future Skills Academy’s Digital Marketing Expert Course is the most comprehensive course covering every aspect of Digital Marketing with hands on training & exposure. Enrol now & become a sought after Digital Marketing Expert.

Course Module

  • Introduction to online Digital Marketing
  • Importance of Digital Marketing
  • How does Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • The significance of Online Marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead Generation
  • Converting Leads
  • Performance evaluation
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project
  • Web Platform
  • Landing Pages
  • Keyword Mapping
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
    Introduction to Search Engine Optimization
  • How does Search Engine work?
  • SEO fundamentals & concepts
  • Search Engine Results Page (SERP)
  • Google Processing
    Onpage Optimization
  • Domain selection
  • Hosting selection
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website
  • Seo tools and online software
    Off Page Optimization
  • Link building tips & techniques
  • Difference between White Hat and Black Hat SEO
  • Alexa Rank, domain, authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classified submission
  • Business listing
  • Blog commenting
    SEO Updates and Analysis
  • Google Panda, Penguin, Hummingbird algorithms
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis & optimization
  • Backlinks tracking, monitoring & reporting
    Google Adwords (SEM)
  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
    Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
    Social Media Optimization (SMO)
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn, YouTube, Pinterest
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
  • Facebook Optimization
  • Fan page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing fans and doing marketing
  • Connecting Apps with Fan pages
  • Facebook Analytics
  • Using 3rd Party applications on FB
  • Data based management and lead generation
  • FB Advertising and its types in detail
  • Art of user engagement and Edgerank concepts
  • Creating advertising campaigns,
  • payment modes
  • CPC Vs. CPM Vs. CPA
  • Conversion tracking
  • Power editor tool for advertising
    Twitter Optimization
  • Introduction to Twitter
  • Creating strong profiles on Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, Hashtags
  • Product brand promotion and activities
  • How to measure the influence?
  • App installs and engagement
  • Advertising on Twitter
  • Case studies
  • Tools used to twitter marketing
  • Conversion tracking and reporting
    LinkedIn Optimization
  • What is LinkedIn?
  • Individual profile Vs. Company profile
  • Database management and lead generation
  • Branding on LinkedIn
  • Marketing on LinkedIn groups
  • LinkedIn advertising
  • Increasing ROI through LinkedIn ads
  • Conversion tracking and reporting
    Youtube Optimization
  • Channel creation
  • In display ads
  • In stream ads
  • Video app install promotion
  • Video shopping promotion
  • Introduction to social media marketing
  • Understanding the past and present
  • How Social Media influences marketing strategies?
  • What is viral marketing and its, significance in the present world?
    LinkedIn Ads
  • Creating company page
  • Customization of page
  • Types of Campaigns
  • Posting in LinkedIn Page
  • Audience Targeting
  • Bidding Strategies
  • Advertising in LinkedIn
    Facebook Advertising
  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
    Twitter Ads
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies & Reporting
  • Getting started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & eCommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics
  • Introduction to Blogs
  • Setting up your own blog
  • The importance of SEOs
  • Content curation & the art of content planning
  • Creating a compelling personality for your content
  • How to monetize your blog
  • Importance of mobile marketing in the current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising
  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for business
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website through YouTube videos
Course Duration : 3 Months | 12 Weeks
Introductory Price : INR 40,000 24,000 + GST
Coupon Code INTR40

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